What Changed with Low-Value Imports in the EU?
Starting 1 July 2026, the EU abolished the VAT exemption on low-value goods (valued up to €150) imported from outside the EU and introduced a temporary €3 customs duty per item for distance sales of imported goods (DSIG) in consignments not exceeding €150. This measure will remain in effect until 1 July 2028.(vat-one-stop-shop.ec.europa.eu)
These rules are part of wider EU customs and VAT reform designed to ensure fairness for EU-based sellers, protect consumer safety standards, and streamline execution of e-commerce cross-border transactions.(taxation-customs.ec.europa.eu)
Who’s Affected Most?
- Digital nomads importing goods (tools, hobby materials, tech) for personal or semi-professional use into EU countries.
- Online sellers and dropshippers shipping goods from non-EU suppliers directly to EU customers.
- Marketplaces facilitating such transactions: increased obligations around customs duty and VAT collection.
Practical Compliance Steps
-
Track shipments and costs accurately
- When importing into the EU, document the value of each item separately if under €150.
- Account for both VAT and the new €3 duty per item in your pricing models.
-
Register for VAT (if needed)
- If you're regularly selling goods into EU countries, consider registering for VAT in relevant jurisdictions or use the EU’s OSS/IOSS mechanisms.
- The new rules remove the previous exemption, so VAT applies even to low-value items.
-
Adjust logistics and customer communication
- Clearly inform customers of possible customs duties and VAT up front to avoid surprises.
- Consider consolidating shipments where feasible (but check customs rules) to reduce per-item duty costs.
-
Monitor temporary period and upcoming changes
- The €3 duty is temporary (until 1 July 2028)—after which rules may evolve depending on broader customs reform.
- Watch for announcements on handling fees and further guidance.(vat-one-stop-shop.ec.europa.eu)
Example: E-Commerce Seller Model
Seller C based in the U.S. dropships handmade goods directly to customers in Spain. Under the new rules:
- Each item under €150 sent to Spain will incur €3 customs duty plus applicable VAT—no longer VAT exempt.
- If Seller C uses a marketplace that handles IOSS registration, they may collect VAT at point of sale and manage compliance via the platform.
- Pricing must reflect both costs; items under €150 may no longer be ‘low-cost’ margins unless adjusted.
Bottom Line
For digital nomads and e-commerce sellers targeting the EU, the removal of the VAT exemption for low-value imports and addition of a customs duty per item significantly change cost and compliance calculations. Implementing efficient pricing strategies and ensuring proper VAT and customs registration will be critical to avoid surprises and protect profitability.